Eastern Columbia Building | 849 S Broadway, Los Angeles, CA 90014
When Incase office was in downtown Los Angeles, I loved to explore the city and the surrounding shops. While I was walking around, I spotted a man entering a building next to me. My gaze followed towards the building and caught attention to this beautiful turquoise building in Art Deco style. It was the historical landmark Eastern Columbia Building.
This building stood out from the other modern architecture by its uniqueness. The clad is in glossy turquoise terracotta with stripe and chevron facade in blue and gold. It represents luxe, glamor, and exuberance through the fine craftsmanship and rich materials hardly found in this era. These artistic elements might not be strictly functional. But how refreshing and exciting is this building with all of these details? What if the various patterns and materials were simply plain and minimal?
Then how could I bring these artistic values and freshness into a ubiquitous object like an iPhone case? How could I turn an iPhone case iconic, as Claud Beelman did to this building? Through these sparks of thoughts and amazements, Protective Guard Cover was born.