Pop Case

Year  |  2018

Company  |  Incase

Project Role  |  Industrial Design

Pop Case_6.jpg

Users seek a protective yet simple and thinner case. Many cases are bulky, rugged, and thicker than what is needed. According to our in-house and online drop test results, thicker cases don't mean more protection, and some thinner cases outperformed. We wanted to balance between looking sleek and outstanding drop protection. 

Pop Case_2.jpg

We eliminated the unnecessary bulk and focused on the crucial areas like the frame, corners, screen, and camera. Pop Case is layered with three different materials: harder density TPU on the frame exterior, softer density TPE on the frame interior, and clear PC on the back. The interior is lined with pill-shaped air cushions to help further dissipate shocks. The raised lips around the screen and camera are to protect from scratches by direct contact with surfaces. 

The form follows the form of the iPhone, reflecting its elegance. The smooth surface transitions also gave an illusion of slimness than rigid and rugged shapes even with the same core size while resulting in excellent drop protection up to 10 feet. The construction of three layers is visualized through three contrasting colors. The softer inner cushioning material is punctured through the buttons and revealing its pop color. You can also see a thin line of a pop color from the backside through the transparent back material. 


These are some of the early-stage concepts and executions.

All Rights  |  Incase

Credits  |  Director - Evan Hong

Engineer/Developer - William Ho